It's hard to discover potential,
if we're constantly running from bears.

Our brains naturally prioritize threats (like bears!)
When people feel disconnected, our daily 'threats' of uncertainty, doubt, and change, can become all we see.

Our ability to see possibilities, however, increases exponentially when we feel connected. At Finding Good, we help people build the clarity, confidence, and certainty that comes with connection.  


We don't ask what went wrong, we ask what went right.

Here's how we do it.

Here's how we do it.

How to Get Started

The Connection Challenge

The best way to begin transforming your connections with Finding Good is going through our 8-Week Challenge.

Membership & Community

Get access new resources and live sessions with fellow members in the Finding Good Community.

Transformational Listening Certification

Get the tools and framework necessary to become the agent of change within your clients, teams, and community.

Make connection in any conversation.

Finding Good transforms the way we approach relationships to create value in everyday exchanges. We won't stop until everyone feels valuable.

By breathing new life into everyday conversations, our relationships and organizations become a source of renewed energy, resilience, and hope.

Finding Good is redefining LISTENING to change how we converse, relive experiences, and connect.

This neuroscience-based communication framework is designed to strengthen relationships, reveal potential, and build confidence through a question-based conversation method.

Change-makers around the world are rewiring their brain with the Finding Good framework to ask questions that clarify value and build trust in relationships that matter most.

Through the resources of our Finding Good framework, community, custom keynotes, workshops, and certification program we help you ask questions that build connection.

Who we serve...


Build customer relationships by strengthening trust and confidence; energize client follow-through and invest in their big decisions.


Reduce burnout, increase engagement, and deepen trust by knowing what questions to ask and when. Build teams that realize the potential of each individual to achieve more together.

Therapists + Coaches

Accelerate client growth by providing tools to use in and out of therapy sessions that expedite self-discovery and potential.

Teachers + Parents

Form the right questions for our young people to feel accepted. Support children to believe in themselves, communicate challenges more productively, and build confidence.

Where it all began...

The seeds of Finding Good were planted two decades ago during founder Brian Fretwell’s time as a teacher working in juvenile corrections.

By experimenting with better ways to connect with and support his students in crisis, Brian discovered something: asking the right questions instead of “giving all the answers” allowed him to reach even the most guarded students.

What Our Community is Saying

Steven Wells
Billings, Montana

“Anyone who has genuine concern and empathy for others should join Finding Good.

Finding Good has helped me strengthen my relationships, and have more meaningful communication and conversations that are less focused on what’s going wrong and more focused on what’s going well.”

Catherine Fratianni Guevara
Albany, New York

“Finding Good is a great opportunity for personal and professional growth with a warm and welcoming community.

The methodology is valuable in any interaction I come across – with a friend who had a challenging trip she was worried about, while trying to get to know my new scientist boss…

The best thing I can say is that you just have to try it yourself and see how it works!”

John Tottem
Sandpoint, Idaho

“There’s not a day that goes by when I don’t apply what I’ve learned through Finding Good in my life. 

It always helps me build connections and break down barriers quickly — whether with a group of children, my sister who I disagree with a lot, the vets with PTSD I work with who tend not to want to say much, or even a stranger.”

The best thing I can say is that you just have to try it yourself and see how it works!”

Crystal Wilson
VP of Employee Development at Dairy West

"Finding Good created the pause I needed and has had a lasting impact.

The workshop helped me think about how I approach conversations and connection. I have more meaningful conversations, feel like I know people better, and have deepened relationships since attending the session."