Create Clarity
Master connection 
Transform lives

Unlock the Power of Curiosity, Storytelling, and Validation to Drive Lasting Positive Change.


In a world full of disconnection and uncertainty more people feel lost everyday...
We're equipping a community of rebels with tools for building clarity and connection so we can find our way together. 

What Our Community is Saying

Transformational Listening has cut my sales cycle in half, and transformed my life at the same time. 
Darrin Lyle -- Sales Manager

There's not a conversation that goes by where I don't use these skills. 
Jon Totten -- Founder, Dogsmile Adventures

"I've been in education for 40 years, and I know that when teachers build relationships with the kids, it works. What Brian provides is the reason why it works, the academic background and research that reinforces the practices for creating relationships."

Randy Jensen, Superintendent American Falls High School 

"Brian Fretwell and Finding Good have not only enhanced my professional abilities but have also left an indelible mark on the way I navigate and cherish the relationships in my life. I am immensely grateful for this transformative journey."
Jeannine Pohl -- Block Studios 

Master the Art of Connection

Improve Understanding:
Cut through distractions and get on the same page to focus on what truly matters in less time.

Drive Transformation:
Create insights that inspire change and propel growth, both personally and professionally.

Increase Clarity:
Gain a clear sense of purpose and direction, enhancing your engagement and operating at your highest potential.

Enhance Engagement:
Build deeper relationships that foster trust, cooperation, and mutual success.


Download our free resources and join the community to start experiencing a higher level of connection today.

Public Workshops and Certification 

Sign up for a monthly workshop or our full certification program to begin transforming your sales, leadership and life with the power of connection.

Keynotes, Consulting
and Private Workshops

Experience a higher level of connection at your next event with a customized keynote or workshop. Or invite Brian to your organization to work with your team.

Redefine what it means to "connect."

At Finding Good, we are pioneering a revolutionary approach to listening that goes beyond merely hearing words.

Our Transformational Listening process is designed to fundamentally reshape how you think about listening and connecting with others.

It's more than a better approach to listening.

It's a movement to fix the disconnection that plagues our world.

And I hope you'll join us.

Brian Fretwell, Founder of Finding Good

Who we serve...


Build customer relationships by strengthening trust and confidence; energize client follow-through and invest in their big decisions.


Reduce burnout, increase engagement, and deepen trust by knowing what questions to ask and when. Build teams that realize the potential of each individual to achieve more together.

Therapists + Coaches

Accelerate client growth by providing tools to use in and out of therapy sessions that expedite self-discovery and potential.

Teachers + Parents

Form the right questions for young people to feel accepted. Support children to believe in themselves, communicate challenges more productively, and build confidence.

It's hard to achieve your potential, if you're constantly running from bears.

Our brains naturally prioritize threats (like bears!)
When we feel disconnected, our daily 'threats' of uncertainty, doubt, and change, can become all we see.

Our ability to see possibilities, however, increases exponentially when we feel connected. At Finding Good, we help people build the clarity, confidence, and certainty that comes with connection.  


We don't ask what went wrong; we ask what went right.

Here's how we do it.

Here's how we do it.

Finding Good is redefining LISTENING to change how we converse, relive experiences, and connect.

This neuroscience-based communication framework is designed to strengthen relationships, reveal potential, and build confidence through a question-based conversation method.

Change-makers around the world are rewiring their brain with the Finding Good framework to ask questions that clarify value and build trust in relationships that matter most.

Through the resources of our Finding Good framework, community, custom keynotes, workshops, and programs we help you ask questions that build connection.

Where it all began...

The seeds of Finding Good were planted two decades ago during founder Brian Fretwell’s time as a teacher working in juvenile corrections.

By experimenting with better ways to connect with and support his students in crisis, Brian discovered something: asking the right questions instead of “giving all the answers” allowed him to reach even the most guarded students.

What Our Community is Saying

Steven Wells
Billings, Montana

“Anyone who has genuine concern and empathy for others should join Finding Good.

Finding Good has helped me strengthen my relationships, and have more meaningful communication and conversations that are less focused on what’s going wrong and more focused on what’s going well.”

Catherine Fratianni Guevara
Albany, New York

“Finding Good is a great opportunity for personal and professional growth with a warm and welcoming community.

The methodology is valuable in any interaction I come across – with a friend who had a challenging trip she was worried about, while trying to get to know my new scientist boss…

The best thing I can say is that you just have to try it yourself and see how it works!”

John Totten
Sandpoint, Idaho

“There’s not a day that goes by when I don’t apply what I’ve learned through Finding Good in my life. 

It always helps me build connections and break down barriers quickly — whether with a group of children, my sister who I disagree with a lot, the vets with PTSD I work with who tend not to want to say much, or even a stranger.”

The best thing I can say is that you just have to try it yourself and see how it works!”

Crystal Wilson
VP of Employee Development at Dairy West

"Finding Good created the pause I needed and has had a lasting impact.

The workshop helped me think about how I approach conversations and connection. I have more meaningful conversations, feel like I know people better, and have deepened relationships since attending the session."