What you don't hear
 could cost you everything

Transform your ability to lead, influence, and inspire
with an approach to listening built for connection


Most people know HOW to listen.
Few know WHAT to listen FOR.

You can know HOW to pay attention, make eye contact, and reflect back...and still leave conversations feeling less connected, less effective, and struggling to help.

But, when you learn to listen for WHAT is truly important, valuable, and meaningful, conversations become more effective, efficient, and productive.

Uncover the most powerful tool for transformation.

Develop the skills needed to identify what truly matters to the other person, even when they don't know it themselves.


Learn to respond to the deeper needs and motivations of others, fostering genuine connections and facilitating meaningful conversations.

Become the leader, salesperson, teacher, parent, counselor, or coach that you've always known you could be.

What Our Community is Saying

Transformational Listening has cut my sales cycle in half, and transformed my life at the same time. 
Darrin Lyle -- Sales Manager

There's not a conversation that goes by where I don't use these skills. 
Jon Totten -- Founder, Dogsmile Adventures

"I've been in education for 40 years, and I know that when teachers build relationships with the kids, it works. What Brian provides is the reason why it works, the academic background and research that reinforces the practices for creating relationships."

Randy Jensen, Superintendent American Falls High School 

"Brian Fretwell and Finding Good have not only enhanced my professional abilities but have also left an indelible mark on the way I navigate and cherish the relationships in my life. I am immensely grateful for this transformative journey."
Jeannine Pohl -- Block Studios 

We are redefining how to listen and connect.

At Finding Good, we are pioneering a revolutionary approach to listening that goes beyond merely hearing words.

Our Transformational Listening process is designed to fundamentally reshape how you think about listening and connecting with others.

It's more than a better approach to listening.

It's a movement to fix the disconnection that plagues our world.

And I hope you'll join us.

Brian Fretwell, Founder of Finding Good

Start listening at higher level of connection.


Discover an approach to building connection in yourself, that will transform your ability to find, develop, and grow your community.

Basics Program

Our introductory, self-paced course is a jumping off point for beginning to build, or refine, your connection practice. We can't wait to take the leap with you.


Start raising the level of connectedness your community, organization and family needs with a program designed for leaders and change-makers.

Who we serve...


Build customer relationships by strengthening trust and confidence; energize client follow-through and invest in their big decisions.


Reduce burnout, increase engagement, and deepen trust by knowing what questions to ask and when. Build teams that realize the potential of each individual to achieve more together.

Therapists + Coaches

Accelerate client growth by providing tools to use in and out of therapy sessions that expedite self-discovery and potential.

Teachers + Parents

Form the right questions for young people to feel accepted. Support children to believe in themselves, communicate challenges more productively, and build confidence.

It's hard to achieve your potential, if you're constantly running from bears.

Our brains naturally prioritize threats (like bears!)
When we feel disconnected, our daily 'threats' of uncertainty, doubt, and change, can become all we see.

Our ability to see possibilities, however, increases exponentially when we feel connected. At Finding Good, we help people build the clarity, confidence, and certainty that comes with connection.  


We don't ask what went wrong; we ask what went right.

Here's how we do it.

Here's how we do it.

Finding Good is redefining LISTENING to change how we converse, relive experiences, and connect.

This neuroscience-based communication framework is designed to strengthen relationships, reveal potential, and build confidence through a question-based conversation method.

Change-makers around the world are rewiring their brain with the Finding Good framework to ask questions that clarify value and build trust in relationships that matter most.

Through the resources of our Finding Good framework, community, custom keynotes, workshops, and programs we help you ask questions that build connection.

Where it all began...

The seeds of Finding Good were planted two decades ago during founder Brian Fretwell’s time as a teacher working in juvenile corrections.

By experimenting with better ways to connect with and support his students in crisis, Brian discovered something: asking the right questions instead of “giving all the answers” allowed him to reach even the most guarded students.

What Our Community is Saying

Steven Wells
Billings, Montana

“Anyone who has genuine concern and empathy for others should join Finding Good.

Finding Good has helped me strengthen my relationships, and have more meaningful communication and conversations that are less focused on what’s going wrong and more focused on what’s going well.”

Catherine Fratianni Guevara
Albany, New York

“Finding Good is a great opportunity for personal and professional growth with a warm and welcoming community.

The methodology is valuable in any interaction I come across – with a friend who had a challenging trip she was worried about, while trying to get to know my new scientist boss…

The best thing I can say is that you just have to try it yourself and see how it works!”

John Totten
Sandpoint, Idaho

“There’s not a day that goes by when I don’t apply what I’ve learned through Finding Good in my life. 

It always helps me build connections and break down barriers quickly — whether with a group of children, my sister who I disagree with a lot, the vets with PTSD I work with who tend not to want to say much, or even a stranger.”

The best thing I can say is that you just have to try it yourself and see how it works!”

Crystal Wilson
VP of Employee Development at Dairy West

"Finding Good created the pause I needed and has had a lasting impact.

The workshop helped me think about how I approach conversations and connection. I have more meaningful conversations, feel like I know people better, and have deepened relationships since attending the session."