Selling at a Higher
Level of Connection

Cut sales times in half and create raving fans
with questions designed for connection.

Live Virtual Workshop  |  Limited to 20 Participants
Thursday, July 18th  |  9:00 AM - 2:00 PM MST

E N G A G I N G   S T O R I E S
Real-world examples that illustrate the transformative power of effective listening.

I N T E R A C T I V E   L E A R N I N G
Practical exercises and opportunities to apply new skills during the workshop.

I M M E D I A T E   A C T I O N
Tools and techniques that can be implemented right away to enhance team dynamics.


68% of customers stop buying from a business because they perceive the salesperson as indifferent to their needs. (1)

What you don’t hear
keeps customers from listening to you.

  • Most salespeople listen to endless statements; the client needs to tell the story.
  • Salespeople are trained to listen, yet most customers report not feeling heard.
  • Both parties fear sales calls because they’ve never experienced sales connection.

Learn to build connection first
and never be ignored again.

  • Build trust and credibility in the every meeting.
  • Create buy-in and accountability that leads to higher follow through.
  • Develop communication processes that have clients looking forward to your call.

leave with three tools that will immediately improve all client interactions

Clarity Before Closing: Learn the two questions before offering any advice that prime their brain for engagement and discover a framework for increasing connection in every meeting.

Validation Before Celebration: Discover how to increase buy-in through helping your client see their part in the process and uncover how to find out what really motivates them.

Gratitude Before Growth: See
how much easier, engaging,
and fun sales calls can be when connection is infused in the conversation productively and consistently.

Listening and connection are not the same.
And, if you want prospects to listen to you, knowing what connection looks, sounds, and feels like is critical

Ask the questions that get to their story so you can build trust,
shorten your sales cycle,
and get your customers to look forward to your calls.

Increase your engagement, resilience and motivation as you increasingly look forward to every client interaction and clarify the impact you are making with them.

Registration includes:

  • Limited to just 20 attendees, you will have direct interaction with Brian and with fellow attendees
  • Live 5-hour workshop on July 18, 2024 from 9am to 2pm MST 
  • Instruction and discussion led by Brian Fretwell 
  • Build skills that you can use immediately following the event 
  • Breakout sessions to gain clarity and insight 
  • Worksheets and slide deck from the live workshop 
  • Four weeks of follow-up content in an exclusive community of sales professionals to ensure you are expanding your skills and have a place to continue to interact with other like-minded individuals 
  • Live follow-up Q&A call on August 14, 2024 at 12pm MST 

Selling at a Higher Level of Connection

Live Virtual Workshop
Limited to 20 Participants

Thursday, July 18th
9:00 AM - 2:00 PM, MST

By the end of the session, you will not only see potential for driving positive transformation – you'll also leave with tools to begin immediately.

Hiring Brian to collaborate with our staff has proven to be an absolute game-changer. His remarkable talent for instantly forging connections, coupled with his ability to weave personal anecdotes and insights from neuroscience into his presentations, left an indelible impression.

CEO of Elite Academic Academy

Get private support to shorten your sales cycle, increase your conversion rate, and bring the joy back to selling.
Join the VIP option.

VIP coaching includes:

  • Everything listed in the workshop above 
  • Four private calls with Brian that will amplify your innate abilities to build connection while clarifying the unique value you bring to increase confidence and engagement 
  • Over four weeks, you’ll work directly with Brian to transform how you see yourself, uncover hidden abilities, and define a strategy for improving your outcomes and engagement 

(There are currently 5 spots available.)

 Want to host a private workshop at your organization?

Finding Good offers half day or full day customizable Transformational Listening workshops in-person or virtually.

Ready to attend a workshop?

Sign up for the next live virtual workshop. After purchasing, you receive a confirmation email. Details to attend the live session will be sent closer to the event date.

Want VIP Access?

Get 1:1 support from Brian Fretwell across four weeks in addition to the workshop.