How is this different from advice?
Most coaching hands you answers. This one runs on questions, because your own evidence holds up under pressure in a way borrowed answers do not.
The discipline
The SOFA rule
No suggestions, opinions, feedback, or advice. Questions only. The SOFA rule keeps the thinking yours and keeps Brian out of the expert chair. Curiosity does the heavy lifting.
The material
Your hidden influence
The work surfaces hidden influence: the specific, repeatable value you bring that goes unrecognized. Nothing gets installed from outside. The sessions draw out what is already there and put evidence behind it.
The stance
Both people grow
Every exchange benefits both people in it. Brian learns from your story while you do, and the same becomes true in the conversations you lead. That shift, from helper and helped to two people at the same fire, is the work.
What happens between sessions?
An hour of clarity fades by Thursday when nothing carries it. Here, what your sessions surface stays with you in three working forms.
The Finding Good MCP
Your AI, asking instead of answering
You connect the Finding Good MCP to the AI you already use, Claude for example. From then on, your AI can ask you generative questions grounded in your own strengths, stories, and circle instead of offering generic advice. The thinking stays yours.
Together
Your story, in one place
Together is the client portal at together.findinggood.com. Your FIRES profile lives there, with the specific evidence behind it and your circle of connections, all drawn from your real sessions. You can see what your sessions have surfaced, any day of the week.
Personal processes
Built with Brian, run by you
Together you build personal processes for clarity, confidence, and growth through connection. They start from what your sessions surface and they are designed for your actual week, so the work keeps moving when no one is watching.
All of it runs on FIRES (Feelings, Influence, Resilience, Ethics, Strengths): the same frame Brian uses in session, your AI uses between sessions, and Together makes visible.
What would Brian ask you first?
Before we talk about what coaching looks like, three questions about the people you want to affect. What you write is yours. Send it if you want Brian to see it before you talk.
Your team, your family, the people you coach or lead. What do you already know they have that you want to bring out?
Even once. Even briefly. What did they do that you can’t unsee?
Who is this for? And who is it not for?
Strong fit
- Leaders who already believe their people hold more than they are showing, and want a process for drawing it out.
- Coaches who want a working method built on questions, not a script to recite.
- People willing to look honestly at what they have already done well, and treat it as evidence.
- People who want AI in their corner asking, with the thinking staying theirs.
Not the right fit
- You want someone to tell you what to do. Sessions run on questions, and that is non-negotiable.
- You are looking for a credential to add to a bio.
- You want AI to do the thinking for you. The tools here ask; they never answer for you.
Questions people ask
What does one-on-one coaching with Brian look like?
Regular one-on-one sessions built around your real conversations and real stakes. Brian asks questions that draw out the influence you already carry, and the evidence that surfaces becomes the raw material for the personal processes you build together. Both people grow in every exchange; that is the method, not a slogan.
How is this different from advice?
Sessions run on the SOFA rule: no suggestions, opinions, feedback, or advice. Questions only. Advice hands you someone else’s answer. Questions surface your own evidence, and your own evidence holds up under pressure in a way borrowed answers do not.
What happens between sessions?
Your story travels with you. You connect the Finding Good MCP to the AI you already use, such as Claude, so your AI can ask you generative questions grounded in your own strengths, stories, and circle instead of offering generic advice. You also have Together, the client portal, where your FIRES profile, the evidence behind it, and your circle of connections live, drawn from your real sessions.
What is the Finding Good MCP?
A connection between your coaching work and the AI you already use. Once connected, your AI can see your strengths, stories, and circle from your sessions, so it asks instead of answers. Most people use AI to offload work; this turns yours into something that draws out what is already there.
What is Together?
The Finding Good client portal at together.findinggood.com. It holds your FIRES profile (Feelings, Influence, Resilience, Ethics, Strengths), the specific evidence behind it, and your circle of connections, all drawn from your real sessions rather than a self-assessment.
Who is this for?
Leaders and coaches who want clarity, confidence, and growth through connection, and who would rather have their own thinking drawn out than replaced. If you want someone to hand you answers, this will frustrate you, and Brian will say so up front.